goglpack.blogg.se - Quickbooks small business accounting 2015

#Quickbooks small business accounting 2015 driver#

“These small businesses prefer to do other things than enter data. To reach these 15 million casually self-employed individuals, QuickBooks realized it must make a convenient, easy-to-use version of its product. How QuickBooks Cultivates the 15 Million Self-Employed Market A certain percentage of this 15 million will grow their businesses and become great customers for us-but we had to find a way to engage them early on.”īy carefully segmenting its customers, QuickBooks has been able to develop specific market strategies to cultivate potential in each segment.

#Quickbooks small business accounting 2015 driver#

“Think of this market as the casual Etsy seller, Lyft driver or freelance consultant. These customers are characterized by a casual approach to their financial management, many seeing their small business as a hobby or part-time endeavor. This leaves 15 million other self-employed individuals who have the opportunity to do more business with QuickBooks or become new customers.

The five million small businesses currently using financial management software.

The 400,000 accountants who serve small businesses as key influencers.

QuickBooks has long identified two important segments of small businesses: Jim McGinnis, Vice President of the Accountants and Advisors Group at Intuit, detailed some of QuickBooks’ successes and gives insight into how other businesses operating in mature markets can carve out new segments and experience impressive growth. With the goal of helping more of these small businesses improve their financial lives, management implemented highly-targeted and innovative customer segmentation and market strategies. Intuit QuickBooks operates in the small business market, sized at approximately 29 million businesses in the US, and it has more than 80% market share with small businesses that use financial management software. Case Study: How QuickBooks’ Innovative Market Strategy Spurs Growth in a Mature US Market